ABOUT CAX
KIGALI, RWANDA
16th-18th January 2020
PROPELLING AFRICA
The Creative Africa Exchange has been created to be a catalyst that brings together identified assets and resources within the creative industry’s ecosystem.
Developed and managed by Times Multimedia, CAX has been designed to be the nexus of Africa’s creative economy to stimulate, consolidate the African creative and cultural industry’s’ fragmented ecosystem into a sustainable impactful asset that contributes to the transformation of the continent.
Launched during the Intra Africa Trade Fair in Cairo in December 2018, CAX is the first exchange of its kind. The only pan-African summit for the creative ecosystem devoted to creativity in the fields of music, art, design, fashion, literature, culture, publishing, film and television.
MAXIMIZING AFRICA'S Potential
CAX 2020
Projections
The Creative Africa Exchange (CAX) is a consolidated marketplace for
the creative and cultural industry. CAX will facilitate investments into
the industry through trade, industrialization and provision of critical
infrastructure to support the transformation of Africa. Through
mobilizing continental initiatives such as African Continental Free Trade
Agreement (AfCFTA) and Intra African Trade Fair (IATF).
Why Now?
Key Markets in Africa have recorded unprecedented and
exponential growth.
Generating US 4.2billion Dollars and 547,500 jobs.
Consolidated investment of just 100million US Dollars will create
an impact and additionality of close to 10 million new jobs.
Cultural and creative industries in Africa are on the verge of
becoming one of the major drivers for sustainable development of
growth in the continent. CAX aims to be at the forefront of these
discussions with viable infrastructure and working methods to
realise the United African goal.
CASE STUDY:
Digital technology has made Nollywood the most cost effective
movie industry in the world. But only contributes 1.4% of national
GDP. With a consolidated investment if just 100 million US
dollars in the creative and cultural industry, over 10 million direct
and indirect jobs can be created
THE LEAD TO KIGALI
‘’ …CAX is a very important component of our work to promote regional integration…. We see this as
a sowing seed for our development..’’ Dr. Benedict Oramah . President of Afreximbank during
IATF 2018.
The second edition of CAX in Kigali will federate different African governments and the core
development institutions of Africa to listen to suggested solutions during the panel discussions for the
monetization of the Creative Industry.
With the presence of UNESCO this year CAX will plan the achievement of a sustainable development
by improving the quality, equity and relevance of education by harnessing science, technology and
innovation and propagating the general history of Africa as produced by UNESCO.
Creative industries are amongst the main dynamic sectors of world trade, and an important contributor to the economy of developed countries.
